INDO HARVEST SEKURITAS WEBSITE REVAMP
INDO HARVEST SEKURITAS WEBSITE REVAMP
INDO HARVEST SEKURITAS
WEBSITE REVAMP
Revamped Indo Harvest Sekuritas' website to create a fresh, fun, and clean user experience, moving away from the typical rigid corporate look while maintaining credibility. The redesign aims to align with the company's new branding focus on the retail capital market sector, increasing traffic, engagement, and brand perception.
Revamped Indo Harvest Sekuritas' website to create a fresh, fun, and clean user experience, moving away from the typical rigid corporate look while maintaining credibility. The redesign aims to align with the company's new branding focus on the retail capital market sector, increasing traffic, engagement, and brand perception.
Revamped Indo Harvest Sekuritas' website to create a fresh, fun, and clean user experience, moving away from the typical rigid corporate look while maintaining credibility. The redesign aims to align with the company's new branding focus on the retail capital market sector, increasing traffic, engagement, and brand perception.
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Indo Harvest Sekuritas is a securities firm facilitating stock trading and investment management. As the company shifted its focus toward the retail investor sector, the existing rigid corporate website became a barrier . This project revamped the platform to be fresh and engaging while maintaining the high credibility required for a financial institution.
Indo Harvest Sekuritas is a securities firm facilitating stock trading and investment management. As the company shifted its focus toward the retail investor sector, the existing rigid corporate website became a barrier . This project revamped the platform to be fresh and engaging while maintaining the high credibility required for a financial institution.
Indo Harvest Sekuritas is a securities firm facilitating stock trading and investment management. As the company shifted its focus toward the retail investor sector, the existing rigid corporate website became a barrier . This project revamped the platform to be fresh and engaging while maintaining the high credibility required for a financial institution.
THE OVERALL PROCESS
THE OVERALL PROCESS
This project required a strategic balance between delivering essential corporate information and creating an engaging, fresh, and fun website experience to attract retail investors.
This project required a strategic balance between delivering essential corporate information and creating an engaging, fresh, and fun website experience to attract retail investors.
This project required a strategic balance between delivering essential corporate information and creating an engaging, fresh, and fun website experience to attract retail investors.
Aligning
Understanding the background and project brief
Understanding their goals, problems, intention
Aligning
Understanding the background and project brief
Understanding their goals, problems, intention
Aligning
Understanding the background and project brief
Understanding their goals, problems, intention
Research
In-depth client interview
Desk research
Research
In-depth client interview
Desk research
Research
In-depth client interview
Desk research
UXFlow
Website outline & information Architecture
UXFlow
Website outline & information Architecture
UXFlow
Website outline & information Architecture
Design
Design exploration
Prototyping in Figma
Design
Design exploration
Prototyping in Figma
Design
Design exploration
Prototyping in Figma
Build
Translating designs to no-code website builder
Build
Translating designs to no-code website builder
Build
Translating designs to no-code website builder
ALIGNMENT
ALIGNMENT
THE SCOPE
THE SCOPE
Redesigned Indo Harvest Sekuritas’ website (mobile and desktop), ensuring a visually appealing yet functional platform. The challenge was integrating a fresh, fun design while presenting crucial corporate and product-related content in an engaging way.
Redesigned Indo Harvest Sekuritas’ website (mobile and desktop), ensuring a visually appealing yet functional platform. The challenge was integrating a fresh, fun design while presenting crucial corporate and product-related content in an engaging way.
Redesigned Indo Harvest Sekuritas’ website (mobile and desktop), ensuring a visually appealing yet functional platform. The challenge was integrating a fresh, fun design while presenting crucial corporate and product-related content in an engaging way.
THE CHALLENGES
THE CHALLENGES
The website needed to move away from a stiff corporate look while still maintaining credibility
Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.
The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.
The website needed to move away from a stiff corporate look while still maintaining credibility
Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.
The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.
The website needed to move away from a stiff corporate look while still maintaining credibility
Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.
The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.
THE CONSTRAINTS
THE CONSTRAINTS
The revamp had to be completed within two months.
The content had to be carefully structured to balance professional information with an inviting, dynamic feel.
Some content and strategies were still evolving, requiring adaptive design solutions.
The revamp had to be completed within two months.
The content had to be carefully structured to balance professional information with an inviting, dynamic feel.
Some content and strategies were still evolving, requiring adaptive design solutions.
The revamp had to be completed within two months.
The content had to be carefully structured to balance professional information with an inviting, dynamic feel.
Some content and strategies were still evolving, requiring adaptive design solutions.
Diving Deeper into the Challenges
Diving Deeper into the Challenges
Diving Deeper into the Challenges
To craft an effective solution, I conducted:
Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.
To craft an effective solution, I conducted:
Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.
To craft an effective solution, I conducted:
Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.
AJAIB
AJAIB
PROBLEMS
PROBLEMS
PROBLEMS
The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.
The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.
The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.
NEEDS
NEEDS
NEEDS
A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.
A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.
A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.
GOALS
GOALS
GOALS
Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.
Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.
Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.
Crafting the New Brand Identity
Crafting the New Brand Identity
Crafting the New Brand Identity
Visual References & Moodboard
Visual References & Moodboard
Visual References & Moodboard
To align expectations, I curated design inspirations that embraced a fresh, fun, and clean aesthetic while maintaining a sense of trust and professionalism.
To align expectations, I curated design inspirations that embraced a fresh, fun, and clean aesthetic while maintaining a sense of trust and professionalism.
To align expectations, I curated design inspirations that embraced a fresh, fun, and clean aesthetic while maintaining a sense of trust and professionalism.
Information Architecture
Information Architecture
Based on research insights, I developed a streamlined content structure that kept essential company information while enhancing the storytelling aspect.
Based on research insights, I developed a streamlined content structure that kept essential company information while enhancing the storytelling aspect.
Final Designs
Final Designs
A Fresh & Engaging Look for Indo Harvest Sekuritas
A Fresh & Engaging Look for Indo Harvest Sekuritas
A Fresh & Engaging Look for Indo Harvest Sekuritas
The new design incorporates:
A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.
The new design incorporates:
A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.
The new design incorporates:
A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.
Impactful & Engaging User Experience
Impactful & Engaging User Experience
Impactful & Engaging User Experience
The updated UI ensures users can navigate trading information easily, while the fun and fresh look makes investing feel more approachable. The improved layout increases engagement and strengthens the company’s branding in the retail investment sector.
The updated UI ensures users can navigate trading information easily, while the fun and fresh look makes investing feel more approachable. The improved layout increases engagement and strengthens the company’s branding in the retail investment sector.
The updated UI ensures users can navigate trading information easily, while the fun and fresh look makes investing feel more approachable. The improved layout increases engagement and strengthens the company’s branding in the retail investment sector.
DEVELOPMENT
DEVELOPMENT
The website was designed and developed, ensuring a high-performance, scalable platform.
The website was designed and developed, ensuring a high-performance, scalable platform.
The website was designed and developed, ensuring a high-performance, scalable platform.
Key Takeaways
Key Takeaways
Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.
Balancing Trust & Fun: Successfully humanized a corporate brand without compromising its financial authority.
User-Centered Growth: The redesign focuses on lowering the entry barrier for retail investors to drive higher conversion rates.
Design Scalability: Established a robust design system that allows for easy integration of future financial products.
Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.
Balancing Trust & Fun: Successfully humanized a corporate brand without compromising its financial authority.
User-Centered Growth: The redesign focuses on lowering the entry barrier for retail investors to drive higher conversion rates.
Design Scalability: Established a robust design system that allows for easy integration of future financial products.
Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.
Balancing Trust & Fun: Successfully humanized a corporate brand without compromising its financial authority.
User-Centered Growth: The redesign focuses on lowering the entry barrier for retail investors to drive higher conversion rates.
Design Scalability: Established a robust design system that allows for easy integration of future financial products.
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Contact Me
Me, myself & I
Jakarta ID
Random Me
Another Stuff
Contact Me
Me, myself & I
Jakarta ID
Random Me
Another Stuff