Gilbertjnlee

INDO HARVEST SEKURITAS WEBSITE REVAMP

INDO HARVEST SEKURITAS

WEBSITE REVAMP

Revamped Indo Harvest Sekuritas' website to create a fresh, fun, and clean user experience, moving away from the typical rigid corporate look while maintaining credibility. The redesign aims to align with the company's new branding focus on the retail capital market sector, increasing traffic, engagement, and brand perception.

Background

Alignment

Research

Crafting

Design

Development

Reflection

Background

Alignment

Research

Crafting

Design

Development

Reflection

INDO HARVEST

Indo Harvest Sekuritas is a securities company that facilitates stock trading and investment management. With a growing focus on retail investors, they sought a website revamp that would better reflect their new branding strategy while maintaining clarity in showcasing their company profile and products, particularly their online trading platform.

THE OVERALL PROCESS

This project required a strategic balance between delivering essential corporate information and creating an engaging, fresh, and fun website experience to attract retail investors.

Aligning

Understanding the background and project brief
Understanding their goals, problems, intention

Research

In-depth client interview
Desk research

UXFlow

Website outline & information Architecture

Design

Design exploration
Prototyping in Figma

Build

Translating designs to no-code website builder

ALIGNMENT

THE SCOPE

Redesigned Indo Harvest Sekuritas’ website (mobile and desktop), ensuring a visually appealing yet functional platform. The challenge was integrating a fresh, fun design while presenting crucial corporate and product-related content in an engaging way.

THE CHALLENGES

The website needed to move away from a stiff corporate look while still maintaining credibility

Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.

The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.

The website needed to move away from a stiff corporate look while still maintaining credibility

Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.

The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.

The website needed to move away from a stiff corporate look while still maintaining credibility

Most of the content consisted of company profiles and product information (online trading apps), which traditionally have a more formal tone.

The client wanted to boost traffic, engagement, and alignment with their rebranding towards a retail investor audience.

THE CONSTRAINTS

The revamp had to be completed within two months.

The content had to be carefully structured to balance professional information with an inviting, dynamic feel.

Some content and strategies were still evolving, requiring adaptive design solutions.

The revamp had to be completed within two months.

The content had to be carefully structured to balance professional information with an inviting, dynamic feel.

Some content and strategies were still evolving, requiring adaptive design solutions.

The revamp had to be completed within two months.

The content had to be carefully structured to balance professional information with an inviting, dynamic feel.

Some content and strategies were still evolving, requiring adaptive design solutions.

Diving Deeper into the Challenges

To craft an effective solution, I conducted:

Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.

To craft an effective solution, I conducted:

Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.

To craft an effective solution, I conducted:

Competitor Analysis: Reviewed modern financial platforms that successfully balance professionalism with approachability.
User Research: Collected insights on how retail investors engage with online trading platforms.
Visual Inspiration & Moodboard: Explored creative ways to make the website visually appealing yet informative.

Stockbit

PROBLEMS

The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.

The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.

The previous design was too formal and uninviting for retail investors.
Heavy corporate content made engagement low, as it felt too rigid.
The lack of interactive elements reduced user retention and exploration.

NEEDS

A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.

A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.

A fresh, engaging design that maintains credibility but feels welcoming.
A balance between showcasing corporate credibility and making trading feel accessible.
A structured but dynamic layout that encourages user interaction.

GOALS

Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.

Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.

Increase traffic and engagement by making the website more inviting.
Strengthen the company's branding as a retail-friendly securities firm.
Improve the presentation of financial products with a more interactive approach.

Crafting the New Brand Identity

Visual References & Moodboard

To align expectations, I curated design inspirations that embraced a fresh, fun, and clean aesthetic while maintaining a sense of trust and professionalism.

Information Architecture

Based on research insights, I developed a streamlined content structure that kept essential company information while enhancing the storytelling aspect.

Final Designs

A Fresh & Engaging Look for Indo Harvest Sekuritas

The new design incorporates:

A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.

The new design incorporates:

A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.

The new design incorporates:

A dynamic, modern layout to enhance user engagement.
Bright, clean visuals that remove the stiffness of typical corporate financial sites.
Interactive elements to guide users through the online trading experience seamlessly.

Impactful & Engaging User Experience

The updated UI ensures users can navigate trading information easily, while the fun and fresh look makes investing feel more approachable. The improved layout increases engagement and strengthens the company’s branding in the retail investment sector.

DEVELOPMENT

The website was designed and developed, ensuring a high-performance, scalable platform.

Key Takeaways

Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.

User-Centered Design: Ensuring the new look appealed to retail investors while keeping corporate clients informed was key.
Adapting to Client Needs: Continuous iterations and feedback helped align the design with Indo Harvest Sekuritas’ branding vision.

Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.

User-Centered Design: Ensuring the new look appealed to retail investors while keeping corporate clients informed was key.
Adapting to Client Needs: Continuous iterations and feedback helped align the design with Indo Harvest Sekuritas’ branding vision.

Balancing Professionalism & Fun: Creating an engaging experience while maintaining credibility was crucial for success.

User-Centered Design: Ensuring the new look appealed to retail investors while keeping corporate clients informed was key.
Adapting to Client Needs: Continuous iterations and feedback helped align the design with Indo Harvest Sekuritas’ branding vision.